Consumers are wanting a more stylish and colorful selection at the legwear
displays this spring, according to hosiery and retail representatives.
According to those in the fashion-know, consumers have changed again.
Skin is out. Well, at least more of it is going to be covered, according
to the latest fashion news.
There’s been a paradigm shift in terms of what is sexy,” David
Morrison, author of “Marketing to the Campus Crowd,” was quoted in an
August “Life and Leisure” article.
From the Boonie Doon collections at Renfro to fashion writers across
the country, everyone seems almost relieved that the grunge look is
being replaced with some refinement.
Consumers saw the beginning of this trend this fall and perhaps even
earlier as trend observers had already begun heralding the return of a
more lady-like theme in fashion trends.
“It’s the return to ‘pretty,’” according to a Life & Leisure quote
from David Hacker, trends director for J.C. Penny Department stores.
“We went through what I call the casualization of America. I think we’re
seeing the return to refined dressing.”
Melissa Edwards, at the Bromley Group – public relations firm for
Bonnie Doon and Bloomale’s – says those themes will continue this
spring.
Spring is always a time for more colo but Spring 05 is going to be
especially colorful in all the Bonnie Doon lines.
From the “Fresh Blossoms” ’05 Girls Collection to its “Modern
Romance” collections, Bonnie Doon’s products all will feature bright,
cheerful colors.
“The color palette and inspiration for Spring ’05 are based on two
trend influences, “Blooming Nostalgia” and “Modern Romance,” according
to a Boonie Doon press release.
Bonnie Doon announced that the company was adding a Girls Collection
(ages 7-13) and a Women’s Sport Socks Collection next season.
As seen in retail stores this fall, the fashion theme definitely has
a more classy look.
For sock manufacturers like Moretz, the no-show will still be a
predominate choice with women and popularity will continue to grow with
men.
While that may seem somewhat contradictory to the trend of more
instead of less, designer Nancy Lisk says the no-show is a sock fashion
statement driven by itself and will continue to be a big initiative for
Moretz.
Lisk said Moretz will continue to focus on narrower heels that
utilize higher needle counts. She said higher needle count products will
continue to have a larger presence in Moretz products.
As for other trends, Lisk said her design department will be “teching
it up” as much as possible with arch and ankle support and moisture-free
designs.
Pictured are items from the Bonnie Doon collections for Spring ‘05. |
