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“The
ever-changing fashion picture is always a reflection of bigger forces
that affect
consumer lifestyles,” believes David Wolfe, creative
director for the Doneger Group. “ It
looks at those forces and interprets their impact on the fashion
industry with a special emphasis on
how hosiery is an integral part of the fashion picture today.”
Below is a preview of some of the themes that
Wolfe will review in more detail during the
Association’s Marketing Symposium which will be held
December 6-7 at the Hilton Executive Park in Charlotte, NC. |
Defining 2005
- Middle of the decade defines the
look
- Winsome, wild and wearable
- Skirt length varies from mini to
around the knee
- There’s a continuing trend
toward a simpler life
Fashion Fragments for 2005
- Designers/manufacturers need to
differentiate
- Stores need to reassume individual
identity
- Explosion in niche markets, i.e. baby
boomers, Latino, Metrosexuals
Me, Myself and Idol – celebrity
fashions
- Co-starring Accessories-wearing what
celebrities wear
- Experiencing red carpet moments
- Be Your Own Porn Star-continuing
influence of lingerie as ready to wear
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Classy Classic Clothes
- Easy Elite Elegance
- Classics recreated with Class
- Dress code Dressing
- Feel the Luxury
- Elitist Accessories
Vintage Collector
- 1920’s ready to roar again
- Welcome back to the ladylike 1950’s
- 1930’s also have an important
influence
Crass Chic
- Disregarding Fashion Rules
- Screaming loud prints
- Flashy fabrics
- Excessive Accessories
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Big Ideas Beyond Fashion
- We live in a Sci-Fi world
- Techno toys
- Robots and Cyborgs
- Forming Tomorrow’s Shapes
- Ultra modern materials
- Innovation and Special Effects key
Get Real
- Casual lifestyle keeps evolving
- Comfort, movement yet stylish
- Comfort Quotient is key
- Universal style
- Upgrading casual wear
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Generation XXL
- Buy bulk food shopping
- Commodity Business
- Larger Size of population
Happy Horizons Ahead
- Infusion of color and prints
- Color Explosion
- Color Collision
- White is the no-brainer choice
- Prints prove that pizzazz is back
- Eye popping optics
- Floral prints burst into bloom
- Big, Bold and Beautiful
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