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| Photo: Trouser socks by Wells Hosiery

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Boots, skirts,
layering and the return to career dressing are trends that are
expected to positively affect legwear sales during fall and winter
2003.
Boots, from ankle-length to over-the-knee lengths,
are expected to again be hot items begging for boot socks, knee
highs, over-the knee-highs, tights and sheers to accessorize the
look. Skirts of all lengths also will be accessorized with knee-highs,
tights, or sheers.
Also boosting the sock and tights categories
will be apparel layering. Socks and tights can be layered to create
a variety of fashion statements.
“You can layer with two pair of socks
like a solid and a tweed and cuff one over the other,” says Linda
Measmer of Wells Hosiery. “Legwarmers will be important also and
can be layered over socks. You can wear our capris (footless tights)
over a tight and then put a sock over that using different colors
for each layer.”
InStep by Paul Lavitt Mills is offering
a roll-top sock in several styles that can be worn over other
socks. Paul Lavitt also has an open weave tight which can be worn
over a tight.
Sock designers are again concentrating
on creating surface textures with yarns that create visual interest.
Soft, elegant yarns will again be popular as consumers continue
to seek comfort and fashion in their footwear. Mohair, angora,
wool and wool blends will dominate fashion socks. Neuville Industries
is using an acrylic blend to make socks that look like angora
but that are not as expensive as the real thing.
Paul Lavitt Mills has a Moroccan group
of socks that are accented with bits of Lurex creating the look
of jewelry on the sock but which is actually a knit-in design.
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Career Dressing Up Or Down?
Sheers are expected to see at least a
slight upswing in sales as the working women of the world inch
closer to career dressing and further from casual dress in the
workplace.
After years of declining sales, due in
large part to the movement away from career dressing, some sheer
manufacturers say they are seeing sales inch up and that they
expect to see further growth.“We expect to see growth in the sheer
category as the trend is moving back to business attire versus
casual dressing in the workplace,” Howard Upchurch, president
of Sara Lee Hosiery, told Women’s Wear Daily.
Maria Basquil, national sales manager
at Wofford USA, says the sheer business has already increased
by double digits because women are wearing more sheers in the
daytime.
Patterned sheers are expected to be a
hit for career and evening wear, according to Jody Eskenazi of
Kayser-Roth Corp. “There will be Herringbones and laces and ribs
and even fishnets in a kind of a new modern way,” explains Eskenazi.
Another trend that promises to boost
sheer sales is the skirt which has been making a major fashion
statement for the past couple of season. That and the new feminine
shoe styles provide opportunities for sheers, tights and trouser
socks.
Cajah Corporation is making trouser socks
in an assortment of texturized patterns including florals, vines,
cable and rib. The patterns are not so intense that they are busy,
according to Cajah’s Eric Hurd. Instead, one pattern may be situated
on the trouser sock so that it is seen in the right place on the
leg. Ribbed patterns, from micro to standard size ribs, also will
be important, according to Hurd. Fishnets
have enjoyed several good seasons, and trend watchers say the
new movie “Chicago” which features stars Catherine Zeta-Jones
and Renee Zellweger stepping out in style in fishnets might boost
sales. |
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